Joyce Kibet, Founder of Business Advantage presented her enterprise at the 2017 Women in Energy Awards and Conference. With a background in international business, she is able to bring businesses up to the point where they can begin attracting social impact investors.

At the prototyping stage of new a venture she strongly cautions against investor involvement where the business owner has low competence and high commitment. Her professional advice is to first seek the counsel on a lawyer.

In addition to social impact investors, Mrs. Kibet is a strong proponent of angel investors. She champions that angel investors should receive a plan for investment and repayment terms. In the event of a business failure, Mrs. Kibet proposes that business owners should quantify their losses to get a better understanding of their successes and the challenges that need new approaches.